Some simple facts
- Customers are increasingly going mobile
- As of June 2013, the online shopping clicks came more on mobile devices
- 68% smartphone penetration (Canada) and nearly half of the U.S. population has a mobile phone with Internet access
- More mobile friendly formats was one of the most important changes in digital advertising during 2013
- Industry adopts rigorous creative and publishing std. that ensure seamless multiscreen delivery continued heavily through 2014 – 2015
A 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
There is no argument businesses must get their site mobile friendly
Same site that is responsive or a new site?
A website that has many pages with many sub-directories should have a seperate unique mobile website. This will allow a fast to the point mobile experience. Customers want to know where they can buy, what the hours are, some pricing on popular products, and contact info. The main site can still exist for more detailed information on many more products that may be available but it may not be needed in many circumstances. The mobile site can link to the main site easily and even prepare the user that its a full site.
Take for example a restaraunt. A mobile friendly site would have the key info readily available. Location, contact info, daily menu, and reviews. A tattoo shop would have the same but instead of a menu it would show samples of best and/or the most popular ink. Both could bring definately keep customer counts up and would most likely not need a full site. A business with a lot of product or data could use both. A mobile site that will get the info to customer quick as well as full site that would have every product or a huge data base. this can depend on what the data is.